You've probably heard the saying, "chop wood, carry water" before?
It comes from a Zen proverb, "Before Enlightenment chop wood, carry water. After enlightenment chop wood, carry water" and you can imagine it's printed on numerous pieces of scenic and inspiring wall art in the offices of top salespeople.
Early in my career I spent most of my time in sales and had one basic mindset, "chop wood, carry water", which often took the form of making cold sales calls. Every day I'd make 90 cold calls. And, in every sales role, I outperformed my peers.
Here's a story about how this same mindset can pay off big for growth marketing and sales programs.